Yellowbrix

Full title: YELLOWBRIX, INC., Plaintiff, v. YELLOWBRICK SOLUTIONS, INC., Defendant

Court: United States District Court, E.D. North Carolina, Western Division

Date published: Jul 10, 2001

Facts

Plaintiff Yellowbrix, Inc. (“Yellowbrix”) is a web-based technology company that is incorporated in Delaware and has its headquarters in Virginia. Yellowbrix provides “custom marketing” services to consumer websites, commercial websites, and corporate intranets and extranets. Yellowbrix uses artificial intelligence technology to tailor its customers’ websites to suit the particular tastes and needs of their users. This technology enables Yellowbrix customers to target specific advertisements or announcements to web users who have an interest in those particular products or services.

Issue

Court Judgment

For the foregoing reasons, the plaintiff’s motion for preliminary injunction is hereby denied. In addition, Plaintiff’s Motion for Protective Order and Defendant’s Motions for Limited Expedited Discovery and for Extension of Time to Respond to Plaintiff’s Preliminary Injunction Motion are hereby DISMISSED as MOOT.

SO ORDERED.

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